Beau Phillips

Why We Buy

When you strip away all the hype, there are 3 fundamental reasons why consumers buy products. Tried it, liked it. Take a test drive, try on a coat, taste a sample egg roll at the supermarket, watch a video on YouTube. This is what fuels experiential marketing. Personal endorsement. Nothing speaks louder than testimonials. Word-of-mouth recommendations from …

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Got My Data, Now What?

There’s no question that A.I. has transformed our lives for the better. What’s A.I.? It’s shorthand for Artificial Intelligence, the advanced machine learning that controls 99% of your airplane flight, predicts stock market fluctuations, and helps cure diseases. A.I. is a computerization of human-like intelligence. In theory, it can learn, reason, plan, perceive, and process language. …

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