Beau Phillips

Summer of Sequels

Hey movie fans! Here’s what’s playing in theaters: Toy Story, Top Gun, The Lion King, Spiderman, Godzilla, Star Wars, Aladdin… C’mon, seriously? Welcome to the summer of recycled sequels. We love watching our superheroes on the big screen. But how many times can movie studios go back to the well? Casting 57-year old Tom Cruise …

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STOP THE HYPE

Sorry, I’m not buying your slogan. The one you’ve used since Keith Richards was in diapers. Don’t tell me that I’m in good hands. Show me. Better yet, spare me your hollow tagline. Back in the day, slogans were the cornerstone of a strong brand. They were proud and projected leadership: We Try Harder. King …

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BLOW UP YOUR RESUME

The resume hasn’t changed since the 1950s. Sorry, calling it a CV doesn’t count. It’s still just a pencil sketch of the candidate, listing their education and work experience. But resumes don’t reveal much about the person, their character and work ethic…qualities that matter most. Are you hiring a leader or a follower? A problem-solver …

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When In Doubt, Jump

I bought an electric car. I’m not alone, they’re all over Los Angeles. And why not?  No pollution, no tune-ups and it’s liberating to flip off gas stations. But going electric requires courage, a leap of faith. Are electric cars really the future? Should you consider a hybrid?  When should you switch? Welcome to ‘curve jumping’, a …

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