The resume hasn’t changed since the 1950s. Sorry, calling it a CV doesn’t count.

It’s still just a pencil sketch of the candidate, listing their education and work experience.

But resumes don’t reveal much about the person, their character and work ethic…qualities

that matter most.

Are you hiring a leader or a follower? A problem-solver or problem-maker? Can they adapt

to change? Do they communicate clearly? Will they fit in your company’s culture?

You won’t find those answers on a resume.

Dozens of websites offer a pre-fab template that promise the perfect resume. Just plug-in

generic jargon (‘seeking a position where I can be challenged’) and press send.

Congratulations! You’re now buried in a stack of nearly identical resumes.

So, rather than distinguish a candidate, the opposite happens.

Still, resumes are the H.R. gold standard, despite that 50% of people admit to lying on them.

I get the need for efficiencies. But we’ve handed off personnel decisions to computers.

They scan for key words and spit out all but the round peg / round hole candidates.

That’s no way to run a business. The hiring process has become entirely too clinical and impersonal.

Here’s my take: What if resumes were visual? What if candidates included a brief video, as a supplement to

their resume? Not a recap of what’s already on paper. Instead, it’s an opportunity to show their personality, address

their strengths and articulate their goals. Adding a video component will bring the candidate to life.

Video plays a critical role in virtually every industry.  It has transformed how people communicate.

Why not recruiting?

Next: Stop The Hype

Beau Phillips is President of Rainmaker Media. 
He’s a creative marketing consultant, strategist and speaker.
Reach him at 203-256-9347 

4 thoughts on “BLOW UP YOUR RESUME”

  1. Great concept. Video illustrates in an instant how articulate the candidate is. Someone who can make a point and quickly “get to the point” simply can’t be ascertained by paper alone.

  2. Hi Beau! I just finished up a degree in International Business and my professor for business strategy had us do extemporaneous elevator pitches — nothing to do with the class subject. He felt similar to what your saying here, candidates are more than a resume and need a platform to showcase their interpersonal skills. I’d love to see career based social media like LinkedIN add a video component for recruiters to “meet the candidate” because it adds a personal touch to what feels like a game of algorithms.

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