More than 100 advertisers paid $6+ million for their Superbowl moment…only to be immediately forgotten. The top-rated ad showed Meadow Soprano driving a Chevy. Did it inspire anybody to buy one? It’s time we call out the elephant in the room. Mass marketing is just eye candy that rarely moves the needle. So, what does …
I was excited to watch a story about NASA’s new space telescope. So, I clicked on the link and the screen filled with images of…an insurance company ad. And no way to stop it. Sorry Flo, that’s not how to win my business. We don’t buy products because we’re forced to watch an ad. …
“We can’t win without a bigger ad budget” Really? Hold my beer. Anyone can throw money at a problem. But unless you’ve got Geico’s budget, you’ll get ignored. Reaching people starts with a clever idea that taps an emotion. Make us laugh, or cry or care about your brand. Of course, that connection can’t be …
Have you tried to rent a car lately? It’s gotten very pricey. While we were on lockdown, nobody traveled. So, car rental companies cut their losses by selling most their fleet. Now that there’s blue sky on the horizon, we’re ready to bust out and hit the road. Prepare to pay dearly. Before you rent, …
Remember that classic line from When Harry Met Sally? For some reason, these women are wildly ecstatic about their salad. Seriously? Is it topped with Thousand Orgasm dressing? Nope. Just more fake advertising. Americans are the most ‘advertised to’ society in the history of the world. And after decades of being pitched, we’re numb. We’ve …
I don’t live through the rearview mirror. But I’m sure that life used to be more fun. I was reminded of that on a recent Zoom call with some radio friends. We recounted the crazy things we did at KISW in Seattle, during rock’s heyday. We pushed the limits and weren’t satisfied until listeners became …
I’m throwing a penalty flag on the Super Bowl. Not just the game, the awful commercials. Once again, 100 advertisers paid $5+ million for their Superbowl moment…only to be immediately forgotten. Still, nobody seems to question if their ad worked! Had enough of this tired formula? Corny ads, washed-up celebs, cute dogs – and no …
Americans are the most ‘advertised to’ society in the history of the world. We’ve seen it all. So, for a product to create a buzz, the marketing had better be crazy good. Strategically sound, creatively brilliant and highly shareable. Then there are campaigns that redefine awful. Simply put, it’s BADvertising. Some of these images are …
