I don’t live through the rearview mirror. But I’m sure that life used to be more fun. I was reminded of that on a recent Zoom call with some radio friends. We recounted the crazy things we did at KISW in Seattle, during rock’s heyday. We pushed the limits and weren’t satisfied until listeners became …
I’m throwing a penalty flag on the Super Bowl. Not just the game, the awful commercials. Once again, 100 advertisers paid $5+ million for their Superbowl moment…only to be immediately forgotten. Still, nobody seems to question if their ad worked! Had enough of this tired formula? Corny ads, washed-up celebs, cute dogs – and no …
Americans are the most ‘advertised to’ society in the history of the world. We’ve seen it all. So, for a product to create a buzz, the marketing had better be crazy good. Strategically sound, creatively brilliant and highly shareable. Then there are campaigns that redefine awful. Simply put, it’s BADvertising. Some of these images are …
