Branding

Do You Want Flies With That?

Have you seen the new ad for Burger King? It’s a time-lapse video of a rotting Whopper.  The spot intends to promote their shift away from preservatives.  Fair warning, it’s disgusting. But you can’t look away. Experts are divided whether this is a brilliant, disruptive campaign, or marketing suicide.  See what you think.  https://www.youtube.com/watch?v=oSDC4C3_16Y Some …

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The Lost Art of Customer Service

Please stay on the line. Your call is important to us and will be answered in the order received. Hmmm, I sure don’t feel important. Whatever happened to friendly customer service? What if there was a company whose mission was to super-serve their customers? Welcome to Trader Joe’s, who’s disrupting the grocery business – with …

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Are You Making A Gross Impression?

The ad industry is obsessed with impressions – and it makes no sense. As consumers, we’re bombarded with commercials, billboards and pop-up ads. And every exposure counts as an impression…even if you ignored it. If a logo grazes your brain, it’s tallied. So, companies are buying awareness, when engagement is the goal. Mobile impressions are all …

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