Are you a creative type? Then you know the thrill of dreaming up big ideas – and the agony when they’re shot down in flames. Still, we soldier on, in search of that next flash of brilliance. Speaking of… After exhausting every ramen recipe, we decided to order out. Not restaurant food, but a supply …
‘It was the best of times, it was the worst of times’. Of course, Charles Dickens was talking about the state of advertising. In pandemic times, some believe that now is the best time to promote your business. Everyone’s glued to their screens. So, we’re a captive audience. But with 26 million people out of …
In a recent blog, I tackled the issue of teleworking, also known as working from home, or WFH. At the time, there was some debate whether the risks outweigh the benefits. Not anymore. The coronavirus ended that debate – teleworking is here to stay. Before the quarantine, working remotely was a back-up plan for most …
Is company loyalty an oxymoron? Nobody spends their entire careers with one company anymore. Now, people switch gigs if the new place has free snacks and beanbag chairs. About 60% of people change jobs within first three years – and that number hasn’t changed since the 1980’s. So, don’t blame millennials. You know, those lazy, …
Anyone who’s adopted from animal shelters truly understands the meaning of rescue. I know that my dog saved me as much as I saved him. And who knows more about rescuing dogs than a small pizza parlor in upstate New York? Enter Just Pizza, which sniffed out a clever way to match people with a …
The Eagles warned us, “they will never forget you ‘til somebody new comes along.” Now, disruption is a way of life. There’s no going back and staying the course means certain death. So be vital – or be obsolete. Still, businesses are failing in plain sight. It may already be too late for… Staples. It’s …
Have you seen the new ad for Burger King? It’s a time-lapse video of a rotting Whopper. The spot intends to promote their shift away from preservatives. Fair warning, it’s disgusting. But you can’t look away. Experts are divided whether this is a brilliant, disruptive campaign, or marketing suicide. See what you think. https://www.youtube.com/watch?v=oSDC4C3_16Y Some …
I wasn’t thrilled about staying at a motel. But my wife assured me, “it looks cool, you’ll love it”. I envisioned a dilapidated, concrete bunker with cinder block rooms painted the color of toothpaste. The carpet reeking of neglect and dog pee. Instead, we drove under a brightly-colored arch and were transported to a funky, …
Please stay on the line. Your call is important to us and will be answered in the order received. Hmmm, I sure don’t feel important. Whatever happened to friendly customer service? What if there was a company whose mission was to super-serve their customers? Welcome to Trader Joe’s, who’s disrupting the grocery business – with …
The ad industry is obsessed with impressions – and it makes no sense. As consumers, we’re bombarded with commercials, billboards and pop-up ads. And every exposure counts as an impression…even if you ignored it. If a logo grazes your brain, it’s tallied. So, companies are buying awareness, when engagement is the goal. Mobile impressions are all …
