Marketing

Can You Handle The Truth?

Back when facts mattered, I came across an amazing lie detector technology, called Truster.  It was a voice-activated machine developed by the Israeli army, used to interrogate spies. Truster analyzed the pitch changes in people’s voices – a signal they’re lying. Apparently, when telling a fib, our throat muscles constrict involuntarily. As a result, the …

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My Mind Is Blown

You shuffle into the meeting room and are already dreading it. Here comes another tedious PowerPoint presentation. Objective, Strategy, Bar Chart, Pie Chart, Diagram, Graph…your eyelids are getting heavy. When it comes to presentations, I follow Guy Kawasaki’s “10/20/30 Rule”. As Apple’s Chief Evangelist, he limited PowerPoint decks to 10 slides, in 20 minutes, using …

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