According to a new report from the Infinite Dial, more than half of us are listening to online audio (music, podcasts, etc.). The landscape is shifting – here’s a snapshot: Streaming leaders are Spotify and Pandora, tied as the most popular platforms. Pandora scores best with 35+ fans, while Spotify dominates among 12-34s. Amazon Music …
In a recent blog, I tackled the issue of teleworking, also known as working from home, or WFH. At the time, there was some debate whether the risks outweigh the benefits. Not anymore. The coronavirus ended that debate – teleworking is here to stay. Before the quarantine, working remotely was a back-up plan for most …
When I was in school, if you didn’t believe in science, you got an F. We learned that science is fact-based. It doesn’t care about your opinion, religion or politics. The only thing that can refute science is…better science. Perhaps this coronavirus nightmare will be the tipping point that elevates our respect for science. This …
A wise man once said, “Everybody’s got a plan until they get punched in the face”. Okay, it was Mike Tyson. But, he’s right. The coronavirus hit us fast and hard. Now, we feel like human petri dishes, isolated in our homes. But don’t despair. Slivers of light are piercing the dark clouds – and …
I’m surprised by iHeart’s recent ‘dislocations’, but not shocked. Word is that 1,000 souls were sacrificed at the altar of bottom-line profit. The first to go is always the air talent, radio’s most precious asset and only hope for survival. While iHeart saved money for investors, they’ve mortgaged their future. Live and local? Yeah, right. …
When was the last time you saw an ad, drove to the store and bought the product? Don’t tell anybody, but advertising doesn’t work anymore. Ads don’t change minds because we’re numb to being pitched. After blitzing us with commercials, banner ads, robocalls, and video interruptions, we’re just too overwhelmed to be bothered. Still, advertisers …
My client ran a large, network TV station. He confided that their news ratings were down and asked if I could help. I wanted to say ‘yes’. But we live in an on-demand world. With cell phones in hand, we’ve got the world at our fingertips. We won’t wait for a newscast that suits his …
