Promotion

Do You Want Flies With That?

Have you seen the new ad for Burger King? It’s a time-lapse video of a rotting Whopper.  The spot intends to promote their shift away from preservatives.  Fair warning, it’s disgusting. But you can’t look away. Experts are divided whether this is a brilliant, disruptive campaign, or marketing suicide.  See what you think.  https://www.youtube.com/watch?v=oSDC4C3_16Y Some …

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Amazon’s (nearly) Perfect Ad

I’m critical of advertising because most of it is contrived and ineffective. The most convincing messages are authentic, clear and fun. We respond best when inspired and made to feel part of a shared experience. That’s why I was captivated by this ad for Amazon Music HD. It’s nearly perfect. Click here, I’ll wait. https://www.youtube.com/watch?v=6w0PkhTCcWs&feature=youtu.be …

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