The Lost Art of Customer Service

Please stay on the line. Your call is important to us and will be answered in the order received. Hmmm, I sure don’t feel important. Whatever happened to friendly customer service? What if there was a company whose mission was to super-serve their customers? Welcome to Trader Joe’s, who’s disrupting the grocery business – with …

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Why We Buy

When you strip away all the hype, there are 3 fundamental reasons why consumers buy products. Tried it, liked it. Take a test drive, try on a coat, taste a sample egg roll at the supermarket, watch a video on YouTube. This is what fuels experiential marketing. Personal endorsement. Nothing speaks louder than testimonials. Word-of-mouth recommendations from …

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