How To Fix Our Elections

My brain still hurts from the midterm elections. I’m worn out from the onslaught of hype and candidates humbly begging me to donate.

This is not a political blog. But the midterms got me thinking about our election system.

How is it that America is the most technologically advanced country in the world, but we still rely on paper ballots to elect our leaders? If big business can move billions of dollars electronically, can’t we improve on punch cards? It’s astounding how our ballot  box system hasn’t evolved in 100 years. And lately, it’s opened the door for crazy conspiracies.

It’s no surprise that less than half of Americans trust the election process.

Then there’s the massive cost to recruit and train polling workers, place drop boxes and distribute millions of ballots. There’s a better way…and it’s obvious.

Here’s my take. Not one state finished counting votes on election night. On average, it took 12.5 days and Arizona still isn’t certified. Officials are convinced they just need more workers and space. 

No. We need smarter officials who’ll ask “why can’t we vote digitally?” Our identities are verified by scanned fingerprints, retina images and electronic signatures. With the right computer technology, voting results would be secure, accurate and instant.

Thousands of companies rely on computers to transfer sensitive data. At the risk of over simplifying the election process, what if we recruit top notch AI developers to build an online voting platform? Then hire the deadliest hackers to test it? 

I support making election day a national holiday, so everyone can vote from home. A small number of polling places might be equipped for everyone else. Is it perfect? No.

But it’s a giant step in the right direction.

Beau Phillips is President of Rainmaker Media. 
He’s a creative marketing consultant, strategist and speaker.
Reach him at 203-256-9347 

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