Might As Well Jump

I’m not surprised how many companies were crushed by the pandemic. But, I’m shocked at how quickly it happened. Without warning, office towers were emptied, malls were deserted and movie theaters closed, for good.

Meanwhile, thousands of new ventures have sprouted up through the rubble. People began to re-think their daily grind and launched start-ups on their kitchen tables. Many left cushy office jobs and turned side-hustles into full time gigs. And it’s just the beginning. Now that we’ve had a taste of working remotely, how many of us will insist on it?

As the pandemic lifts, it sure feels like a sea change. So, strap in.

Tim Cook recently told is team at Apple, I can tell you with gut certainty that there has never been a moment of such great potential as this one.”

Historically speaking, Tim has a point. America has always rebounded nicely after getting flattened. And experts agree the best time to start a business is on the heels of a recession. This time, the growth will be more explosive.

The signs are already there.

The pandemic turned us into a high-functioning, remote workforce. What should’ve taken years, took months. We’re more open to new products and services. The job market is recovering. After the lockdown, there’s pent-up demand and fattened-up bank accounts.

So, how can you get some?

Here’s my take. As Jerry Garcia taught us, “you can’t go back and you can’t stand still.” So, focus on being prepared for what’s next. Learn to love reinvention. Make friends with disruption and run toward change, not away. When opportunities arise, have the courage to leap, knowing you’ll grow wings on the way down.

Then go ahead and jump.

Beau Phillips is President of Rainmaker Media. 
He’s a creative marketing consultant, strategist and speaker.
Reach him at 203-256-9347   

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