The Lost Art of Customer Service
Please stay on the line. Your call is important to us and will be answered in the order received. Hmmm, I sure don’t feel important.
Are You Making A Gross Impression?
The ad industry is obsessed with impressions – and it makes no sense. As consumers, we’re bombarded with commercials, billboards and pop-up ads. And every
You’re Fired…I Mean Dislocated
I’m surprised by iHeart’s recent ‘dislocations’, but not shocked. Word is that 1,000 souls were sacrificed at the altar of bottom-line profit. The first to
Uhhh, I’m Working From Home
Where do you stand on telecommuting? It’s all the rage. But there’s a lot of debate. When is it okay to allow employees to work
Pandora’s Box(ed)
When I saw this billboard for Pandora, I cringed. It’s hard to watch a respected brand stumble so badly, so publicly. Since its debut as
Amazon’s (nearly) Perfect Ad
I’m critical of advertising because most of it is contrived and ineffective. The most convincing messages are authentic, clear and fun. We respond best when