You’re Fired…I Mean Dislocated
I’m surprised by iHeart’s recent ‘dislocations’, but not shocked. Word is that 1,000 souls were sacrificed at the altar of bottom-line profit. The first to
Uhhh, I’m Working From Home
Where do you stand on telecommuting? It’s all the rage. But there’s a lot of debate. When is it okay to allow employees to work
Pandora’s Box(ed)
When I saw this billboard for Pandora, I cringed. It’s hard to watch a respected brand stumble so badly, so publicly. Since its debut as
Amazon’s (nearly) Perfect Ad
I’m critical of advertising because most of it is contrived and ineffective. The most convincing messages are authentic, clear and fun. We respond best when
Press The Reset Button
With the new year in sight, it’s a time to press the refresh button. The first time I hit ‘reset’ was in college. Dazzled by
It’s Better to Give
I’m convinced that Amazon is the new Santa. They both make lists, and scan them twice. Both famously deliver on schedule. And like Santa, Amazon