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Don’t Make Me Think

September 12, 2019 4 Comments

I read a wonderful book called Don’t Make Me Think. Its author, Steve Krug, is a web design guru who reveals how people read web

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The Whisper That Screams

September 6, 2019 1 Comment

When was the last time you saw an ad, drove to the store and bought the product? Don’t tell anybody, but advertising doesn’t work anymore.

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The Future of (Fake) Food

August 29, 2019 14 Comments

What’s the world coming to? Taco Bell is selling fries, KFC puts Cheetos on chicken and iHop thinks they’re a burger joint. Well, grab your

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The Genius of Yogi Berra

August 22, 2019 2 Comments

My client ran a large, network TV station. He confided that their news ratings were down and asked if I could help. I wanted to

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Summer of Sequels

August 15, 2019 1 Comment

Hey movie fans! Here’s what’s playing in theaters: Toy Story, Top Gun, The Lion King, Spiderman, Godzilla, Star Wars, Aladdin… C’mon, seriously? Welcome to the

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STOP THE HYPE

August 8, 2019 9 Comments

Sorry, I’m not buying your slogan. The one you’ve used since Keith Richards was in diapers. Don’t tell me that I’m in good hands. Show

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Life Coach © 2018 All rights Reserved.

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