Press The Reset Button
With the new year in sight, it’s a time to press the refresh button. The first time I hit ‘reset’ was in college. Dazzled by
It’s Better to Give
I’m convinced that Amazon is the new Santa. They both make lists, and scan them twice. Both famously deliver on schedule. And like Santa, Amazon
Why We Buy
When you strip away all the hype, there are 3 fundamental reasons why consumers buy products. Tried it, liked it. Take a test drive, try on
White Space Opportunities
White space opportunities are hidden in plain sight. They’re nestled in the cracks between what exists, and what doesn’t…but should. Think Uber, Netflix and Tesla.
How Sharks Breathe
I’m suspicious when companies boast, “we’ve been in business since 1980”. So what? If longevity is your strongest benefit, you’re in trouble. Just showing up
What’s The Big Idea?
This blog is called REVERB because reverberation is the secret to getting noticed. In order to be heard above the clutter, your idea must land