Pandora’s Box(ed)
When I saw this billboard for Pandora, I cringed. It’s hard to watch a respected brand stumble so badly, so publicly. Since its debut as
Amazon’s (nearly) Perfect Ad
I’m critical of advertising because most of it is contrived and ineffective. The most convincing messages are authentic, clear and fun. We respond best when
Press The Reset Button
With the new year in sight, it’s a time to press the refresh button. The first time I hit ‘reset’ was in college. Dazzled by
It’s Better to Give
I’m convinced that Amazon is the new Santa. They both make lists, and scan them twice. Both famously deliver on schedule. And like Santa, Amazon
Why We Buy
When you strip away all the hype, there are 3 fundamental reasons why consumers buy products. Tried it, liked it. Take a test drive, try on
White Space Opportunities
White space opportunities are hidden in plain sight. They’re nestled in the cracks between what exists, and what doesn’t…but should. Think Uber, Netflix and Tesla.