Playing The Name Game
Your company name should make a statement. Bold. Memorable. Aspirational. If only it were that easy. Remember when Arnold Palmer was a famous golfer and
Don’t Make Me Think
I read a wonderful book called Don’t Make Me Think. Its author, Steve Krug, is a web design guru who reveals how people read web
The Whisper That Screams
When was the last time you saw an ad, drove to the store and bought the product? Don’t tell anybody, but advertising doesn’t work anymore.
The Future of (Fake) Food
What’s the world coming to? Taco Bell is selling fries, KFC puts Cheetos on chicken and iHop thinks they’re a burger joint. Well, grab your
The Genius of Yogi Berra
My client ran a large, network TV station. He confided that their news ratings were down and asked if I could help. I wanted to
Summer of Sequels
Hey movie fans! Here’s what’s playing in theaters: Toy Story, Top Gun, The Lion King, Spiderman, Godzilla, Star Wars, Aladdin… C’mon, seriously? Welcome to the