Pandora’s Box(ed)

When I saw this billboard for Pandora, I cringed. It’s hard to watch a respected brand stumble so badly, so publicly. Since its debut as

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Press The Reset Button

With the new year in sight, it’s a time to press the refresh button. The first time I hit ‘reset’ was in college. Dazzled by

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It’s Better to Give

I’m convinced that Amazon is the new Santa. They both make lists, and scan them twice. Both famously deliver on schedule. And like Santa, Amazon

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Why We Buy

When you strip away all the hype, there are 3 fundamental reasons why consumers buy products. Tried it, liked it. Take a test drive, try on

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