STOP THE HYPE
Sorry, I’m not buying your slogan. The one you’ve used since Keith Richards was in diapers. Don’t tell me that I’m in good hands. Show
BLOW UP YOUR RESUME
The resume hasn’t changed since the 1950s. Sorry, calling it a CV doesn’t count. It’s still just a pencil sketch of the candidate, listing their
When In Doubt, Jump
I bought an electric car. I’m not alone, they’re all over Los Angeles. And why not? No pollution, no tune-ups and it’s liberating to flip
Car Dealers: Your Check Engine Light Is On
You’ve seen this ad a million times. A man stands in front of his car dealership, grinning nervously into the camera. The poor guy looks
Endgame: Apple vs Spotify
We’re overwhelmed by more messages in one day than we can consume in a lifetime. So, how can you break through? Forget hollow slogans and
Dare Mighty Things
Imagine walking into your office and being greeted by a sign that reads: DARE MIGHTY THINGS What a jolt of inspiration! How proud you’d feel