Rock Down To Electric Avenue

Sorry to all climate deniers and gas station regulars, but electric cars are in your future. Volvo has already committed to go all electric, as have Lexus, Audi and Chevy.

In fact, Amazon’s electric vans will probably deliver your Xmas presents.

It’s no surprise when you consider that a gas engine has 20,000 parts while an electric motor has 20. Still, some critics write-off electric cars as a woke experiment and nit-pick their battery life. As with every revolution, there’ll be growing pains.

But, even Herschel Walker can read the writing on the wall.

Here’s my take. If you like big ideas, this one is epic. So, grab your ball joints and strap in.

Over the next few years, several states plan to embed wire coils into public highways. Electromagnetic receivers will be mounted under vehicles so they can continuously draw power from the electrified highways. Drivers will pay a modest fee for kilowatt usage, a fraction of a fuel stop cost. Plus, this eliminates the need to stop and recharge the battery. For the two million semi-trucks on America’s roadways, this alone could be a game-changer.

Credit Michigan’s Department of Transportation who intend to retain their crown as the Motor City. But now, they’re doing it with ‘inductive charging’, not horsepower. Australia has already installed an electric super-highway and test tracks are showing promise here in the U.S.  

A plan of such scale requires a massive investment and will take decades to complete. That said, electric highways will create thousands of jobs, maybe millions. They’ll dramatically reduce the cost to consumers and the long-term payoff is undeniable: zero emissions, clean air and no reliance on foreign oil.

Or, we can leave the driving to OPEC.

Beau Phillips is President of Rainmaker Media. 
He’s a creative marketing consultant, strategist and speaker.
Reach him at 203-256-9347   
Beau.phillips@gmail.com 
@RainmakerBeau

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