When it comes to selling concert tickets, classic rock is king. For the moment. Those beloved road warriors are feeling the strain that comes from 50 years of touring. Just ask Jeff Beck, Christine McVie and David Crosby. And it’s just the beginning. Pete Townshend can’t hear, Eric Clapton plays in pain and Phil Collins …
It’s amazing what passes for marketing these days. It starts with data crunching and micro targeting. Once they have us in their sights, bring on the onslaught of annoying pop-up ads, mid-roll clips and unstoppable commercials. As if forcing themselves on us will put us in the mood to buy. Whatever happened to the art …
It’s hard to believe that Tom Petty has been gone for five years. I’ll never forget when he released the breakthrough album Damn The Torpedoes and hit the road. I had a fun idea to celebrate Petty’s Seattle gig and shared it with my staff. ‘This will be our final show of the decade, so …
Your company name should make a statement. Bold. Memorable. Aspirational. If only it were that easy. Remember when Arnold Palmer was a famous golfer and Amazon was a river? Now they’re known as a lemonade and online empire. Ideally, your name defines your mission. MTV was Music Television. Elon Musk’s ‘The Boring Company’ digs underground …
