Welcome To WFA, Work From Anywhere

I often quote the late Peter Drucker who said, “culture eats strategy for breakfast”.

A healthy office culture is what inspires us to go to work each day. But, as more people work from home, the notion of a company culture is being tested.

Big time.

Over the past few months, we’ve learned to work virtually. But, are you fulfilled after a steady diet of Zoom meetings? More importantly, do you feel the same passion for your job?

Some folks enjoy the isolation and prefer working from their kitchen table. So, WFH makes sense for knowledge workers and introverts who prefer flying solo.

No politics, no pants, no problem.

But, most of us are social beings who miss the office camaraderie and kicking around ideas in the hallway. Brainstorming at the coffee pot. Without that connection, there’s a void that even virtual happy hours can’t fill.

We’ve shown we can work efficiently. But, are companies sacrificing their culture?

Here’s my take: Human contact has never been more important. So, leaders must now balance high-tech with high-touch. And that starts with giving teams what they crave most: Trust.

Closely followed by transparency, feedback, recognition, and direction.

Drucker could’ve never imagined people working 6 feet apart, much less 600 miles. But I’ll bet he’d agree that sharing the company’s vision should be done face-to-face. He might insist that remote workers maintain some presence in the office, at conferences and company events.

And forget WFH, it’s now WFA. We have the freedom to Work From Anywhere. So, set up shop where you’re most productive; a café, your backyard or the treadmill.

It’s time to step up and meet the moment.

Beau Phillips is President of Rainmaker Media. 
He’s a creative marketing consultant, strategist and speaker.
Reach him at 203-256-9347   

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