You Can’t Fix Stupid

We live in a society of stupidity.

Now don’t get your knickers in a twist, I’m quoting Dr. Carlo Cipolla, a professor of economics at U.C. Berkeley. He’s convinced that stupid citizens are fiercely unyielding despite their lack of intelligence. And they’re not just a danger to themselves. So, rather than concede to their idiocy, we must we throw ourselves on the stupidity bomb.

It’s all in the good doctor’s book called The Five Laws of Human Stupidity.

Cipolla found several identifying traits: “Stupid people are abundant, irrational, and they often cause problems for others without benefit to themselves.”

To protect ourselves, we must accept these laws:

Law 1: Don’t underestimate the number of stupid individuals in circulation. No matter how many idiots you’re surrounded by, you are lowballing the total. Don’t assume that certain people are intelligent based on their job, education, or wealth.  They aren’t.

Law 2: Stupid people come in all sizes and colors. Stupidity spans every gender, race, and education level. They can be found in elegant circles and living among cannibals.    

Law 3. A stupid person causes problems for other people, for no personal gain. Stupid folks harm others and often themselves – without any benefit. Meanwhile, intelligent people have allowed the stupid to shout the loudest.

Law 4: Dealing with stupid people will be a costly mistake. Don’t underestimate the stupid, or do so at your own peril.

Law 5: A stupid person is the most dangerous type. They are ‘predictably unpredictable’ and we’re at the at the mercy of their irrationality.   

Here’s my take. When people try to outrun charging bulls, I question their sanity. Same with flat earthers and those who’d rather pay $30 for a fake vaccine card and decline a free shot.

Beau Phillips is President of Rainmaker Media. 
He’s a creative marketing consultant, strategist and speaker.
Reach him at 203-256-9347 

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